LinkedIn often feels like a digital rat race, filled with recorded Zoom faces touting their “proven systems” and incredible “hacks.” The constant humble bragging, earnings sharing, and AI-generated posts optimized for engagement can be overwhelming, whether you log on after a hard day’s work or while lying in bed at night. 

One post that truly caught my attention was from Geoffrey Neal, a director on our roster at Hotbed. Geoffrey used his layoff announcement as a springboard for a creative idea that gained significant traction in a crowded marketplace. Instead of a simple “I got laid off” message, Geoffrey crafted a post that showcased his skills in a way that resonated with a broad audience. His humorous and authentic take on the emotions surrounding layoffs highlighted his creativity and connected with many on a personal level.

The result? Over 5,000 likes, 285 reposts, more than 250,000 views, and 700,000 impressions on LinkedIn. This led to multiple job offers for freelance work and brand content creation deals.

What below:

What Can Brands Learn from Geoffrey’s Approach?

1. Creativity Solves Business Problems: Geoffrey identified a problem—standing out in the job market—and solved it creatively. He used his talents to promote himself in a way that was both relatable and engaging. There is no reason why a brand can’t do the same.

2. Authenticity Leads to Engagement: His video was unique because it combined authenticity with creativity. He told a relatable story in a fun, snappy manner. This authenticity resonated with viewers, compelling them to share his story, which amplified its reach and impact.

Brands can take a page from Geoffrey’s playbook by finding creative ways to tell their own stories. Companies exist to serve people and make their lives easier. By putting in a little effort, brands can create content with incredible reach.

Is It Really That Easy?

I don’t think there is a silver bullet for going viral on LinkedIn or any other social media platform. But if you position your creativity with the above in mind, you have a better chance of reaching your target customer.

Why Hotbed?

Geoffrey’s creativity and problem-solving skills have made him a perfect fit for Hotbed. At Hotbed, we seek directors who can use their skills to solve problems for brands, not just those who have done it before. We understand that brands need creatives who can tell authentic and creative stories that resonate with their audience.

Partnering with Hotbed means collaborating with talents like Geoffrey Neal, who bring fresh, innovative perspectives to your brand’s narrative. We believe in pushing the boundaries of traditional marketing and advertising, delivering content that not only engages but also leaves a lasting impact.

Work with Geoffrey and All of Our Amazing Creatives

By working with Hotbed, brands can leverage the same creative genius that propelled Geoffrey Neal’s post to viral success. We are dedicated to crafting stories that are authentic, creative, and deeply resonant with your target audience. Let’s transform your brand’s presence together, creating content that stands out in a crowded market and drives meaningful engagement.